How To Plan A Proper And Successful SEO Strategy
You have two common options which are, either optimize your website for one keyword which gets lots of traffic. These usually have lots of competition. You can also optimize your website for several keywords that each get few traffic but they have little competition. The amount of time to get results for each method is more or less the same.
Long tail keywords, refer to keywords that consists of multiple words. Usually these have little competition but receive little traffic.
Now understand that you are not optimizing your website but just your homepage. When you are getting links to your homepage you are not optimizing the whole website for that keyword but only your homepage. In fact your other pages will not rank anywhere, just your homepage will get ranked.
What that means to you?
Obviously it is better to get your homepage ranked since probably it is the most important page of your website, if it is a salespage or an optin page and so on. However if you have an ecommerce website, you can optimize each of your website pages for a different keyword.
Now all the search engine optimization rules still play a role when optimizing each of your site pages or most of them for a unique keyword. In brief you put that keyword in meta tags, get backlinks using the keyword in anchor text, do internal linking using that keyword and so on.
But there are other options which all depends on the type of website you have, how much money you set aside to invest in your business and other things. These also make it faster and easier to improve search engine rankings.
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